Deeper Than Demographics

Understand Gen Z Like Never Before

 Want to increaes enrollment? start quiz campaign

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Our fun quizzes capture student values, lifestyle preferences, and enrollment intent; including their GPA, major, learning style, scholarship interest, budget stress, housing preferences, and more.

We turn Gen Z engagement into fully enriched student profiles.

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Today’s students avoid traditional college interest forms. Our swipe-based quizzes build trust, captures signal, and feels fun; so they actually complete it.

Gen Z doesn’t fill out forms they take interactive quizzes.

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Outreach works better when it’s based on identity, not urgency. We give you a head start; before their inbox floods.

You don’t just get a name; you get their personality.

Funnels That Enroll

we convert gen z

Built for EDU Partners

Who pathpicker is for

Reach Students Early

Get in front of high schoolers before they apply. We capture early so you can nurture early.

Understand Them

Our quiz reveals 20+ data points from goals, and learning style to scholarship intent.

Use segmented outreach to attract students who are more likely to enroll and succeed.

Boost Enrollment Fit

2400+ Student Profiles from Tiktok Case Study Challenge Solution A client wanted to reach female high school students interested in creative fields, but struggled to drive qualified traffic from social media. Their existing campaigns had low engagement and poor lead quality, with less than 15% of form submissions matching their ideal student profile.
 We ran TikTok ads targeting high school girls interested in fashion, media, and other creative fields. The campaign led them to a personality quiz where we captured profiles with GPA, location, major interest, scholarship intent and 20+ other data points. Outcome The campaign resulted in over 2,400 completed quizzes from high school girls interested in creative majors. We captured completed full profiles, including GPA, zip code, major interest, scholarship intent and 17 other data points. 83% of responses matched the target criteria, ensuring the client received highly qualified, intent-rich student profiles ready for outreach. 🚀 Start Your Campaign See a fit? Our Recent Case Study close

PathPicker helps students feel seen by matching them with schools that align with their values, interests, and goals. It’s not just about rankings; it’s about helping Gen Z discover where they’ll actually thrive. The experience is fun, visual, and built for how today’s students think and scroll. For schools, it’s a way to reach high-intent students who already resonate with your campus culture.
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PathPicker Explore Message Let’s Connect